Baking goodness in Brooklyn since 2010.

The Good Batch Chef Founder Anna Gordon Clinton Hill Brooklyn

Our mission is to enrich lives through small, delicious transactions. Our focus is hearty cookies and baked goods, pastry-forward ice cream sandwiches, and beautiful cakes, crafted with flavor and texture.

The Good batch

Anna Gordon introduced her one-of-a-kind cookies to New York City in 2010 by launching The Good Batch at the Brooklyn Flea. Based in Clinton Hill, Brooklyn, The Good Batch specializes in hearty cookies, baked goods, and ice cream sandwiches, including a variety of scrumptious vegan and gluten-free options. Balanced flavor, texture, and minimal sweetness are the pillars of every recipe Anna and her team creates.

In September 2014, The Good Batch opened its flagship  brick and mortar bakery in Clinton Hill, Brooklyn. The bakery offers a full menu of cookies by the dozen, cakes, breakfast pastries, a full freezer of ice cream sandwiches, and espresso from Counter Culture. The Good Batch is also proud of it’s wholesale program, which delivers fresh baked goods to coffee shops, cafes, and fine grocers all over New York City. In 2019, The Good Batch launched a retail line of their ice cream sandwiches, which can be found in the freezer section of grocery stores all over NYC.


Wwe are rooted in the core values of Quality, Community,  Accountability, and Continual Improvement.


Anna Gordon

Anna has always loved tinkering in the kitchen, the smell of bakeries, and taking on big projects, so starting her own baking company was a very natural path. Hailing from Silver Spring, MD, Anna moved to New York City in 2006. In pursuit of a creative and delicious pastry career, she enrolled at the Institute of Culinary Education. The Good Batch took shape quickly after graduating. Anna has taken multiple courses in dairy and ice cream at Pennsylvania State’s prestigious Department of Food Science. In 2020, Anna was selected to be part of the James Beard Foundation WEL fellowship.


Steve Hartong

Steve has been involved with The Good Batch from the very beginning, acting as Anna’s first muse and cookie taste tester long before pastry school. After earning a J.D. from Brooklyn Law School, Steve joined the company full-time in 2013. Steve sits as CFO of The Good Batch, and oversees the wholesale program and company operations.