Our mission is to enrich lives through small, delicious transactions. Our focus is hearty cookies and baked goods, pastry-forward ice cream sandwiches, and beautiful cakes, crafted with flavor and texture.
The Good batch
Chef Anna Gordon introduced her one-of-a-kind cookies to New York City in 2010 by launching The Good Batch at the Brooklyn Flea. The community flocked to her cookies, and encouraged her to make more baked goods, more often, and available in more places. In September 2014, The Good Batch opened its flagship brick and mortar bakery in Clinton Hill, Brooklyn.
Balanced flavor, texture, and minimal sweetness are the pillars of every recipe Anna and her team create. The bakery offers a full menu of cookies by the dozen, cakes, breakfast pastries, a full freezer of ice cream sandwiches, and espresso from Counter Culture. We have specialized in creating baked goods for alternative diets, and delight in offering a variety of scrumptious vegan and gluten-free options. The Good Batch is also proud of its wholesale program, which delivers fresh baked goods to coffee shops, cafes, and fine grocers all over New York City every day.
We are rooted in the core values of Quality, Community, Accountability, and Continual Improvement.
The Good Batch is proud support our community. We’ve partnered with organizations such as City Harvest, The Brooklyn Public Library, BRIC, and Big Brothers Big Sisters, in addition to our surrounding public schools, and other groups across NYC. If you work with a non-profit organization and could use a little something sweet to brighten up your next event, send us a note!
Anna Gordon + Steven Hartong
Anna is an alumna of the Institute of Culinary Education, and The Good Batch took shape quickly after graduating. In 2020 Anna was selected to be part of the James Beard Foundation WEL fellowship. Anna serves as CEO and Chef of the company.
Steve is a graduate of Brooklyn Law School, and serves as CFO of The Good Batch, and oversees the wholesale program and company operations.
The Good Batch Team is a diverse, vibrant group of individuals dedicated to the craft of baking, customer service, and teamwork. We are committed to providing a safe, comfortable and happy work environment in which everyone can learn, grow and thrive. Interested in joining our team? Send us a note!